Lego gets some constructive criticism
Toronto Star
Friday, January 13th, 2012.
Knowledge/Understanding Questions in your Notebooks.
1. What is the title and source of the article?
2. Who wrote the article?
3. What is the main idea in the article?
4. What is Lego trying to sell? Who are they trying to sell it to? (Use evidence from the text.)
5. What is the perceived problem with this product and marketing campaign? (Evidence)
6. Who has a problem with it and what are they doing about it? (Evidence)
7. Is this the first time that Lego has had gender-related controversy? (Explain with evidence)
Higher Level Thinking Question
8. Based on your own thoughts and our class discussion, you are to:
Write a letter to Lego Group Chief Executive Officer, Jorgen Vig Knudstorp, voicing your opinion about Lego's new product line. In your letter, you are to state whether you agree or disagree with the new product line stating your reasons either for or against. In addition, you should give a recommedation to Knudstorp about how Lego might improve their product line or marketing campaign for the future.
This is due on Monday.
